At Backser, we have spent years revolutionising the way leisure venues surprise their audiences. We specialise in distributing punching machines: a product that brings together entertainment, healthy competition and high-performance technology to turn any night into an experience people remember (and film).
Our machines are designed to catch the eye, create atmosphere and encourage interaction. And in venues where rhythm rules, such as Sala Kaya (Madrid), it is not “just another machine”: it is a social magnet.
Sala Kaya’s commitment to the customer experience
Why a punching machine in a venue like Kaya?
In a venue like Sala Kaya, where people come to have fun from the moment they walk through the door, the experience doesn’t start when the first song plays: it starts in the queue, at the bar… and in those minutes when people are looking for something to do, share and talk about.
The management was clear about it: they wanted something different to keep the energy high and add an entertainment spot that matched the venue’s style. The solution was simple: a Backser punching machine, installed in a visible walkway area with a constant flow of people.
The effect shows quickly: out come the “are you brave enough?”, the “bet you can’t beat me” and the “film this for me”. And that’s where the venue wins.
Quick, hassle-free installation
At Backser we take care of the whole process: advice, delivery, installation and start-up.
At Sala Kaya, our technical team had the machine ready to go in record time, making sure it was well integrated into the space without getting in the way of operations (bar, entrances, walkways). From the very first night, it was ready to measure the strength of the bravest… and the ego of anyone who brags before punching.
Audience reactions
From the first few hours, the machine becomes a meeting point:
- groups challenging each other for the best score,
- people filming themselves for Reels/TikTok,
- friends egging each other on with “just one more” (the most dangerous phrase since “last drink”).
“I came for a night out and ended up competing with my friends for the score.” Spontaneous moments like this are what turn an ordinary night into a Kaya night.
Effortless visibility on social media
Every punch generates content: laughter, reactions, healthy rivalry, celebrations and “embarrassing moments” which, curiously, are the most shared.
The machine becomes experiential marketing:
- organic promotion,
- mentions and tags of the venue,
- more reach without having to “force” anything.
Because when the plan is fun, the phones come out on their own.
Do you have a venue and want to offer something like this?
The experience at Sala Kaya shows that a Backser punching machine is not just an attraction: it is an investment in atmosphere, loyalty and visibility.
We adapt to:
- the space available,
- the look of the business,
- the type of audience.
Our machines are robust, safe and easy to use, and we offer technical support, spare parts and customisation so they fit like a glove (and not exactly a boxing one). We ship internationally, with the shipping cost on request.
📩 Want to know more?
Contact us or call us directly. We’ll help you take your venue’s experience to the next level.
❓ Frequently asked questions (FAQ)
What is a Backser punching machine?
It is an amusement machine that measures the strength of the user’s punch on a padded bag. Ideal for venues, bars, nightclubs and events.
What are the benefits for a venue like Sala Kaya?
It increases interaction, creates atmosphere, entertains the audience and strengthens the venue’s innovative image on social media.
Does it need a lot of space?
No. They are compact machines that fit easily into any well-chosen corner of the venue.
What maintenance does it need?
Minimal. They are designed to withstand intensive use. Even so, we offer preventive maintenance and technical assistance.
How can I get one?
See our boxing machine catalogue or call us: we’ll advise you with no obligation on choosing the ideal model.