At Backser, we have spent years revolutionising the way leisure venues surprise their audiences. We specialise in distributing punching machines, a product that brings together entertainment, healthy competition and high-performance technology to deliver an unforgettable experience.
Our machines are designed to catch the eye, create atmosphere and encourage interaction. In venues where energy and rhythm take centre stage, such as La Riviera (Madrid), they never go unnoticed.
La Riviera’s commitment to the customer experience
Why a punching machine in a concert hall?
In a venue as iconic as La Riviera, where thousands of people come every week to enjoy music and shows, the visitor experience is everything. The management knew this well and was looking for an original way to keep the atmosphere lively between performances. The solution was clear: a Backser punching machine, installed in one of the busiest areas of the hall.
The result was immediate: a new form of entertainment, in which the audience challenged friends, recorded their most powerful punches and shared the moment on social media.
Quick, hassle-free installation
At Backser we manage the whole process from start to finish: advice, delivery, installation and start-up. In the case of La Riviera, our technical team installed the machine in less than 24 hours, perfectly integrated into the venue’s modern industrial look. From the very first night, the machine was already running at full capacity, ready to measure the strength of the bravest.
Audience reactions
From the first weekend, the machine became a meeting point inside the hall. Between songs, groups of friends competed for the best score, filmed themselves for TikTok and shared Instagram stories with the Backser scoreboard in the background.
“I didn’t know I could have so much fun between concerts”, said one of those present. Spontaneous moments like this are what make a night at La Riviera unforgettable.
Effortless visibility on social media
Every punch, every laugh and every shared video turned into organic promotion for La Riviera. The audience tagged the venue in their posts, increasing its reach and strengthening its image as an innovative, fun venue. A simple attraction thus became a first-class experiential marketing tool.
Do you have a venue and want to offer something like this?
La Riviera’s experience shows that a Backser punching machine is not just an attraction: it is an investment in visibility, loyalty and atmosphere. We adapt to each client’s space, look and audience. Our machines are robust, safe and easy to use, and we offer technical support, spare parts and customisation so they fit perfectly into your business. We ship internationally, with the shipping cost on request.
📩 Want to know more? Contact us or call us directly. We’ll help you take your venue’s experience to the next level.
❓ Frequently asked questions (FAQ)
- What is a Backser punching machine? It is an amusement machine that measures the strength of a user’s punch on a padded bag. Ideal for bars, nightclubs and events.
- What are the benefits for a venue like La Riviera? It increases interaction, creates atmosphere, entertains the audience and strengthens the venue’s image on social media.
- Does it need a lot of space? No. Backser machines are compact and fit easily into any corner of the venue.
- What maintenance does it need? Minimal. They are very tough machines, but we offer preventive maintenance and technical assistance.
- How can I get one? Just see our boxing machine catalogue or call us. We’ll advise you with no obligation on choosing the ideal model.