An experience that combines strength and style at IFEMA
During an event dedicated to the world of barbershops and men’s hairdressing at IFEMA (Madrid), Backser brought innovation to the stand of a well-known brand with a unique idea: a customised punching machine that handed out free samples of hair products with every punch.
Yes, you read that right. One punch and… an instant prize! The star attraction of the event.
How was this machine customised? Barbershop branding in action
The key to success was the complete customisation of the machine. We adapted it to fit perfectly into the barbershop world:
- Vinyl wraps with a barbershop look (razors, moustaches, barber poles)
- Automatic sample dispenser (pomades, waxes, shampoos)
- Screen with scoreboard
- Themed sound in the style of a classic barbershop
- Automatic reward for the best punches of the day
The result: an attraction that not only entertained but also actively promoted the brand’s products.
Why use a punching machine at a barbershop event?
Although it may seem an unusual mix, it was a complete success. Why?
- The audience was male, young and competitive
- The punching dynamic generated excitement
- The instant gift encouraged participation
- Content created by visitors (videos, photos) went viral on social media
- The stand became one of the most visited at the event
In experiential marketing, mixing in the unexpected is often the most effective approach.
Customised punching machines for brands and events
At Backser we don’t just supply the machine: we design a tailor-made solution for each client and each type of event. This IFEMA case is a perfect example of how to turn an amusement machine into a marketing tool.
Our service includes:
- Customisation of the exterior design
- Integration of dispensing systems (samples, coupons, prizes)
- Programming of screens and sounds
- Technical support and spare parts
- Adaptation to the space and type of audience
Whether for a trade fair, a corporate event or a promotional campaign, we prepare the machine for you and ship it internationally, with the shipping cost on request. Ask us for a quote.
Frequently asked questions (FAQ)
1. What does a customised punching machine include?
Design customisation, programming of screens and sounds, technical support and the option of integrating prize systems.
2. Can samples or products be handed out automatically?
Yes, we can integrate an automatic dispenser that is triggered after each punch. See also our boxing machine that gives out prizes.
3. How much space does the machine need?
It needs approximately 1.5 m². Ideal for stands or promotional spaces.
4. Can it be used indoors and outdoors?
Yes, as long as there is a power socket and a level surface.
5. Can I combine the machine with other attractions?
Of course! We also have design table football and our whole boxing machine catalogue.